Stories/The NOW Massage

From creator campaigns to rewards

The creators came first. Their regulars are next.

The NOW Massage started with creator campaigns to get locals talking. Now its boutiques run rewards programs, and most owners plan to invite their own clients and members before the holidays.

  • Massage
  • Six markets
  • On Roeme since February 2025

It started with getting people talking

Creators put The NOW Massage in the conversation.

300+Creator collaborations
450K+Views on creator posts
51%Of link taps came after the campaign month ended
“It's the first time creator marketing hasn't felt like a second job.”
Rachel Flowers, owner, The NOW Massage South Lamar, Austin

Roeme creator campaign data in Phoenix, Dallas, Austin, Atlanta and Nashville, through October 8, 2026.

From the community

What creators posted.

From a creator evening at The NOW Massage in Dallas, July 2026.

Creator holding up a The NOW Massage tote beside shelves of products
Two smiling creators taking a selfie in front of the Live in the NOW mural
The NOW Massage gift set with a tote, eye masks, a candle and a handwritten note
Creator in a red top taking a mirror selfie with a The NOW Massage tote

The post was only the start

The claims kept coming.

Across The NOW Massage's creator collaborations, most of the people who claimed an offer from a creator's link did it after that creator's campaign month had ended.

69%

of claims on The NOW Massage creator links came after the campaign month ended.

One creator, one collab

22 claims in the five months after a single April collab, from a Phoenix creator with about 1,200 followers.

  1. Apr
  2. May
  3. Jun
  4. Jul
  5. Aug
  6. Sep
  7. Oct

Claims on creator links, through October 9, 2026. Shaded months are the collab.

From campaigns to rewards

Sharing that doesn't wait for a campaign date.

407Rewards-program enrollments across seven boutiques in six marketsCounted by boutique. The same person may be enrolled at more than one.

Each boutique's program gives people a link with an offer for friends. When a friend's purchase is matched to that link, the person who shared it earns toward a reward.

Different owners, different rewards. Each ownership group picks its own offer and rewards. In Dallas, the Lower Greenville and Oak Lawn boutiques also offer cash.

Lower Greenville and Oak Lawn, Dallas

The offer on every link

$30 off an 80-minute massage, plus a free $15 enhancement

$125$170

A $170 value: the massage and the enhancement at regular price. Monday to Thursday.

Unlock my deal

What sales unlock

4 rewards

$190in salesA 25‑minute massage
$300in salesA 50‑minute massage
$400in salesAn 80‑minute massage
$1,000in salesThree 80‑minute massages

Or 10% of matched sales in cash, chosen when they redeem.

If you're considering it

The playbook.

  1. Start with the people already talking.
  2. Give them a link that keeps working after the post.
  3. Then invite the people who already book.

How it works

For businesses →
  1. 01ShareA regular, staff member or creator sends their link.
  2. 02ClaimA friend claims the offer and books or buys.
  3. 03CreditThe sale is credited to the person who sent them.
  4. 04RewardThe sharer earns toward a reward.

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