"We didn't want creator marketing to feel like two different programs in two different cities. We wanted it to feel like FACE FOUNDRIÉ, the brand, showing up locally in both places."
Meet the brand
FACE FOUNDRIÉ is a focused facial bar and skincare franchise with a strong national brand. The Charlotte and Charleston locations operate as a regional cluster under shared ownership, allowing the team to share learnings, campaigns, and creator marketing efforts across both markets.
While both locations share the same ownership, they operate in two distinct markets. Creator marketing needed to feel coordinated across both cities without erasing what makes each one local.
The challenge
Multi-location creator marketing has a coordination problem. Run it independently at each location and the program gets harder to track or improve. Run it entirely from HQ and the local nuance that makes each location feel like part of its community gets lost.
Charlotte and Charleston wanted a third option: a shared playbook that respected each market's voice without doubling the operational lift.
"Running two locations shouldn't mean running two of everything."
The solution
Roeme gave both locations a single campaign infrastructure to share, with room for each market to bring its own voice.
One campaign framework across both cities
The foundation of every campaign is built once, then reused across Charlotte and Charleston. Shared structure means less setup, fewer inconsistencies, and faster launches.
Local execution, shared infrastructure
Roeme provides the shared infrastructure behind both programs while giving each location the flexibility to build relationships with creators in its own market. Charleston's program feels like Charleston. Charlotte's feels like Charlotte. Both feel like FACE FOUNDRIÉ.
Built for repeatability
Campaigns that work can be reused, refined, and relaunched across both locations. Holiday, summer, and promotional campaigns move faster because the foundation is already in place.
Customizable at the location level
Same template, different details. Charlotte and Charleston can each tailor offers, perks, and creator criteria to their own market without losing the shared structure. Local nuance, regional efficiency.
The impact
Both locations now operate on the same creator infrastructure, with comparable output and half the setup time.
"It used to feel like running two programs. It just feels like running one now."
- ✓Both locations now running on the same campaign infrastructure
- ✓Roughly 50% less setup time when launching seasonal campaigns
- ✓Comparable monthly creator output across both cities for the first time
- ✓Seasonal campaigns ship to both markets in one afternoon
- ✓Template ready to roll out to additional locations