Stories/FACE FOUNDRIÉ
What happens when the collab ends?
The facial ended. The recommendations didn't.
FACE FOUNDRIÉ's creator links kept getting tapped long after each campaign ended. Now about 150 people in Charleston and Charlotte have a link of their own, and a reason to keep sharing.
“It used to feel like running two programs. It just feels like running one now.”
- Facials
- Charleston and Charlotte
- Boulevard
What we have seen
Most of the interest came afterward.
A creator's followers don't all act the week of the post. Some come back weeks later and tap the link again, long after the facial and the campaign are over.
of tracked link taps on creators' FACE FOUNDRIÉ links came after their campaign month had ended.
FACE FOUNDRIÉ Charleston and Charlotte, April 10 to October 8, 2026. Tracked link taps from Roeme creator campaigns. This is link activity, not bookings or sales.
“I did the FACE FOUNDRIÉ collab I don't even know how long ago, and my friends still randomly ask me, didn't you have a code for FACE FOUNDRIÉ?”
The interest did more than linger on the link. Nearly two-thirds of offer claims from creator links arrived after the creator's campaign month.
FACE FOUNDRIÉ offer claims from creator links, Charleston and Charlotte, through October 9, 2026. Measured separately from the link taps above. Claims are people who claimed an offer, not purchases.
Who did the work
Local creators, not the biggest audiences.
Smaller followings, more of the interest.
Creators with under 10,000 followers brought in most of the people who claimed an offer. Local creators did much of the work.
From Roeme's July 2026 FACE FOUNDRIÉ case study, Charleston and Charlotte. Offer claims are people who shared their name, email and phone to claim an offer, not purchases.
From the community
What creators posted.
Creators' stories from Charleston and Charlotte.
From campaigns to rewards
No new collab needed to recommend it.
Each has a personal link to share a focused facial for $79 with a free $35 enhancement, for new guests. As the people they send book, they earn treatments.
Matched in Boulevard. Qualifying purchases in FACE FOUNDRIÉ's Boulevard account are matched automatically to the person who shared the link.
Charleston and Charlotte
The offer on every link
A free $35 enhancement with a focused facial
$79$114
A $114 value: the focused facial plus the enhancement.
Unlock my dealWhat sales unlock
3 rewards
If you're considering it
The playbook.
- Keep the link working after the collab.
- Judge the program on matched sales, not taps.
- Add value instead of cutting the price.
How it works
For businesses →- 01ShareA regular, staff member or creator sends their link.
- 02ClaimA friend claims the offer and books or buys.
- 03CreditThe sale is credited to the person who sent them.
- 04RewardThe sharer earns toward a reward.
Keep reading
Up next.
Your community is already talking.
We'll walk through who could recommend you, how you'd reward them, and how sales get tracked.