Stories/Proxy Wellness
Inside the program
The product travels. The recommendation should too.
Proxy Wellness has drawn more than 400 creator applications across eight campaign cycles. Now the opportunity is to turn that interest into an ongoing rewards program for the people who recommend it.
- Functional gummies
- Sold online
A product people want to talk about
Interest that isn't tied to a neighborhood.
Unlike a local studio, Proxy Wellness isn't introducing people to a physical location. Its functional gummies can travel wherever its customers and creators do. Across eight campaign cycles, Proxy has drawn more than 400 creator applications and 40 recorded pieces of content, and an upcoming creator event drew 73 requests for 35 spots.
From Roeme, as of October 9, 2026. Applications measure creator interest, not accepted creators or completed collaborations. Event requests are for an upcoming October 15 event, not attendance.
From a post to a referral
Point the link where the order can be seen.
Proxy sells on its own website and on marketplaces like Amazon and TikTok Shop. Its next step is to give the people who recommend it their own referral links, with an offer on proxywellness.com and rewards tied to qualifying orders.
That distinction matters. A creator can introduce someone to a product anywhere. Connecting an order to the person who made the recommendation is what turns that introduction into a measurable rewards program.
On Amazon or TikTok Shop
ReachGood for discovery. The marketplace keeps the buyer's details, so an order can't be tied to whoever recommended it.
On proxywellness.com
MeasurableWith an offer on the site, an order can carry the same email or phone as the claim and be matched to the person who shared.
Built to keep sharing
Between campaigns, not just during.
Proxy's creator relationships have already shown interest in the product. An ongoing rewards program can give creators, customers and other fans a reason to keep recommending it between campaigns.
For an online brand, the community isn't tied to a neighborhood. Neither is the opportunity to grow it.
How it works
For businesses →- 01ShareA regular, staff member or creator sends their link.
- 02ClaimA friend claims the offer and books or buys.
- 03CreditThe sale is credited to the person who sent them.
- 04RewardThe sharer earns toward a reward.
Keep reading
Up next.
Your community is already talking.
We'll walk through who could recommend you, how you'd reward them, and how sales get tracked.