Stories/Original ChopShop
From creator campaigns to one rewards program
One brand. Three cities. A community that keeps growing.
Original ChopShop has worked with local creators across Atlanta, Dallas and Phoenix since June 2025. Now one rewards program across 24 locations is giving even more people a reason to keep recommending it.
- Restaurants
- Atlanta, Dallas and Phoenix
- 24 locations
From Roeme, as of October 9, 2026. Enrollment counts creators and community members who joined the rewards program from September 28 to October 9.
It started local
Different neighborhoods, the same approach.
Original ChopShop's restaurants serve different neighborhoods across Atlanta, Dallas and Phoenix, but the brand's approach to local word of mouth has been consistent. Since joining Roeme in June 2025, it has run creator campaigns in each of its markets.
Creators visit their local ChopShop, try the menu, share the experience, and introduce the restaurant to people who trust their recommendations. Over time, those collaborations gave the brand a growing network of local people who know its restaurants.
An audience doesn't have to be enormous to make a local recommendation travel.
A creator with 3,020 followers
38,800views on one Original ChopShop postA creator with 120,000 followers
4,070views on one Original ChopShop postViews captured shortly after posting. Follower counts are each creator's largest platform. A comparison of post views, not of sales.
From the community
From a Summer Club evening.
Creators at Original ChopShop during Summer Club, August 2026: a meal, a flower bar and something to take home.
Then the program opened up
One program across every location.
On September 28, Original ChopShop launched one rewards program across all 24 of its participating locations on Roeme. Within its first 11 days, 67 creators and community members had enrolled.
Instead of relying only on the next campaign or event, the brand now has an ongoing way for more people to recommend it and earn Feel Good Funds. And the program isn't limited to people picked for a creator collaboration. Customers, regulars, employees and others in the community can join too.
- Local recommendationsAtlanta
- Local recommendationsDallas
- Local recommendationsPhoenix
An offer that's easy to use
Simple to share, simple to use.
The offer on every link is a free cookie with any bowl, ordered in the ChopShop app. It works at all 24 locations, with no promo code, no end date and no first-time-only rule. Someone can share it without explaining any fine print. The people who share earn something different: Feel Good Funds, Original ChopShop's own credit, as qualifying sales from their link add up.
The offer on every link
A free cookie with any bowl, ordered in the ChopShop app
At all 24 locations. No promo code, no end date, and not just for first-time guests.
Unlock my dealWhat sales unlock
3 rewards
Feel Good Funds are Original ChopShop credit, separate from the cookie a friend gets.
One program, many local relationships
Recommendations stay local.
One rewards program runs across all 24 restaurants, while the recommendations stay local. Someone in Phoenix may recommend a different ChopShop than someone in Atlanta, and both are part of the same program. Creators built the early momentum. The rewards program gives it somewhere to go.
For a restaurant brand, recommendations don't have to stop when a campaign ends.
If you're considering it
The playbook.
- Let creators build the local base first.
- Then open one program across every location.
- Keep the offer easy to explain.
How it works
For businesses →- 01ShareA regular, staff member or creator sends their link.
- 02ClaimA friend claims the offer and books or buys.
- 03CreditThe sale is credited to the person who sent them.
- 04RewardThe sharer earns toward a reward.
Keep reading
Up next.
Your community is already talking.
We'll walk through who could recommend you, how you'd reward them, and how sales get tracked.