"Running creator marketing in three markets is one challenge. Knowing what's actually working in each market is another. Roeme solved both."
Meet the brand
Original ChopShop is a fast-casual concept built around real food and real people. The brand runs 20+ locations across multiple markets, and creator marketing has been part of the playbook in every city.
Original ChopShop first adopted Roeme in Atlanta. Once the team experienced the impact on both program management and results, they rolled the platform out to Dallas and Phoenix.
The challenge
As Original ChopShop expanded Roeme from Atlanta into Dallas and Phoenix, the challenge shifted from launching campaigns to managing them at scale. The team needed a way to run a consistent creator program across markets while understanding what was driving results in each city.
"The playbook worked. Roeme helped us run it at the same level of quality in cities we couldn't be in every day."
The solution
Roeme gave Original ChopShop one shared infrastructure across all three markets, plus per-market data on what was actually working in each.
Shared campaign structure across cities
The same campaign template runs in every market, so each city plugs into existing infrastructure instead of rebuilding it. New markets onboarded in days, not months.
One dashboard tracking every campaign, creator, and market
Reach, posts, saves, and clicks roll up for every campaign and every creator, with city-level filters. Brand HQ sees the full picture across all three markets, while local marketing leads can drill into just their own city without pulling reports.
The impact
Original ChopShop now runs creator marketing across Atlanta, Dallas, and Phoenix through a single system—allowing the team to maintain a consistent playbook, scale efficiently, and understand performance market by market.
"We always knew the markets were performing. Now we can see exactly how, and act on it."
- ✓Roughly 30% more efficient creator spend after the first 90 days
- ✓Atlanta, Dallas, and Phoenix each informed by their own market data
- ✓Identified the highest-performing creator tier (micro, food-adjacent, 10–25K) across all three cities
- ✓Local marketing leads see their own market's data without pulling reports
- ✓The same playbook is ready for whatever market comes next