New York, we've been waiting for you. 💛 Our first-ever NYC event landed on the same day the Knicks got their championship — and the rooftop matched the moment. Matcha, movement, 235 people, and 50 creators hosted at Virgin Hotels. Exactly the kind of Saturday we live for.
We programmed the morning with four top-tier studios plus a featured instructor: Fuze House, BK Pilates, Y7, Pvolve, and Makena Rae Diehl on the mat. The kind of lineup that makes a 9am workout feel like the place to be.
And the partner lineup? Stacked.
Astrid kept the Roeme matcha bar flowing with matcha and whisks. Mario Badescu gifted their rosewater face spray. Dripology handed out B12 shots and $150 gift cards. Bloom brought energy drinks and a branded pop-up. Le Botaniste served cold-pressed juices and energy cookies. Lohso topped avocado toast with their sauce. Saltee ran a sticker-machine activation. Key and Ultima kept the room hydrated with energy drinks and full-size electrolyte packets. Nello poured Super Calm. Goodwipes sent everyone home with an 18-count pack, Just Salad dropped $5 credits, Her Seedling passed out protein snack balls, and Lore Bathing Club gifted complimentary session cards.
And then the room did what this community does best — it made content. Fifty creators turned the morning into 35+ organic posts across Instagram and TikTok (and they're still rolling in), with the top three reels alone clearing 26K views. All of it filmed in and around the space, by the people who actually showed up.
New York, thank you for spending Saturday with us. We can't wait for the next one. 💛