Orangetheory Midtown

Orangetheory Fitness is a 60-minute, heart-rate–based group workout that pairs treadmill intervals, rowing power, and strength-floor training with real-time tech feedback. By targeting specific heart-rate zones, OTF taps into EPOC—the “afterburn” effect—so you keep torching calories for up to 38 hours after class.

For this campaign, we want a true “come with me” experience that shows why the workout works:

• Capture the tech: strap on the OTbeat monitor, pan to the live heart-rate screens, and explain the color-zone system in action.

• Highlight the workout flow: quick shots of tread pushes and all-outs, rowing sprints, and floor strength blocks.

• Share how you felt: energy spike mid-class, endorphin rush at the orange zone, and the post-class confidence knowing the afterburn is active.

• Sprinkle in logistics naturally: wear supportive tennis shoes, bring a water bottle, and arrive ready to move in a high-energy, coach-led environment.

**only apply if you can meet the timeline & deliverables. if you have to drop after applying, it will affect your eligibility on future campaigns* - Let’s see that orange glow!