"I'm obsessed. I used to spend hours every week reminding people about posts, answering the same questions, chasing deliverables. Roeme just does it. I get my time back, and the creators have a better experience too."
Meet the brand
The NOW Massage is a modern wellness and massage concept built around accessible self-care and elevated experiences. At the South Lamar location in Austin, creator partnerships became a key part of local visibility and community growth.
But like many local businesses, the program was being managed manually — Instagram DMs, text messages, calendar reminders, screenshots, mental checklists. The collaborations were working. Operationally, everything depended on Rachel.
The challenge
Every creator partnership came with constant coordination: confirming bookings, answering repeat questions, sending reminders, tracking deliverables, following up on overdue content. None of the tasks were individually difficult. Together, they became a second job.
The biggest issue for Rachel was the operational overhead required to keep everything moving. The more the program grew, the more time Rachel had to spend managing it.
"It wasn't just about finding more creators. It was about having a system that could keep up with them."
The solution
Roeme centralized the operational side of creator marketing into one structured workflow.
Automated Communication
Instead of manually following up with every creator, reminders and nudges were automated based on campaign timelines and posting windows. Creators stayed on track without constant check-ins from the team.
Structured creator intake
Whether creators reached out through Instagram or email, every creator was flowed into a centralized intake process, creating a more organized and scalable way to manage partnerships.
A centralized creator portal
Creators no longer depended on Rachel for updates, instructions, or next steps. By centralizing campaign information, deliverables, bookings, and support resources into a portal for creators, the program became easier to manage and significantly less reliant on manual coordination.
The impact
Rachel runs a bigger creator program than she ever has, and spends less time on it than she used to.
"It's the first time creator marketing hasn't felt like a second job."
- ✓Roughly 6 hours per week back on Rachel's calendar
- ✓All creator comms moved out of DMs and into the portal
- ✓Zero missed deliverables in the last 60 days
- ✓Front desk no longer fielding "is this creator coming today?" questions
- ✓Rachel's one-word review of the experience: obsessed