Every lead has a name on it.
Squeeze gives 3 to 5 monthly creators the same offer, a 50 minute massage, in exchange for content deliverables. Since April, Roeme recorded 346 tracked clicks from 234 people and 41 leads, all then traced back to the individual creator whose post produced them—so the studio knows who to keep and work with again.
How a collaboration becomes an ongoing referral channel
A creator applies to a Squeeze campaign, books an appointment, comes in for a 50-minute massage and an enhancement, and publishes a post. That is the campaign, and the post is the start of it. The post keeps working on its own long after it goes up, circulating on her feed and reaching people months after the initial collaboration.
Another thing that outlasts the campaign is the Local Edit, the creator's own recommendation page, listing the places she endorses and carrying a tracked link to Squeeze. The Local Edit lives on her profile alongside her posts, so anyone who visits her page for any reason can find it, whether or not a campaign is running.
Nine months produced 40 collaborations from 37 creators. Each collaboration produced a post and added or refreshed Squeeze's tracked recommendation on the creator's Local Edit.
A lead is what Roeme calls it when someone drops their information on a creator's link to claim a Squeeze offer. That means a full name, an email address and a phone number, handed over to claim a specific deal. It is a far stronger signal than a click, and Squeeze has recorded 41 of them since April.
The recommendations keep working after the appointment ended
Since April, creators' tracked links have produced 346 clicks from 234 unique people for Squeeze Charlotte. The appointment is a one-time cost to the studio, but the content and the recommendation keep sending consumers afterward: 71% of those clicks arrived after the collaboration had already closed.
Real click data from Squeeze's campaign data in Roeme.
One creator's link shows the pattern up close
She visited once on May 12th, and her link has produced clicks in every month since — more in her second month than her first.
Her tracked link has generated 73 clicks since one May visit, with July on pace for 18. Real data from a recent Squeeze creator; her latest click landed the day before this page was written.
“All my go-to's live here. I genuinely love sending my Squeeze link to my friends when they come to me looking for a rec”
Ashley, Charlotte creator
The creators behind the results
In April, Roeme began tracing each lead back to the creator who caused it, through her tracked Squeeze link. For the first time, Squeeze could see not just that the program was working, but which creators were making it work.
Takeaway: Squeeze could never have picked these creators by follower count.
| Creators included in the comparison, split by current follower count | Share of reach | Share of leads |
|---|---|---|
| 10,000+ followers | 49% | 48% |
| Under 10,000 followers | 51% | 52% |
Real campaign data from Squeeze in Roeme.
Roeme only sees tracked-link taps and offer claims. If someone hears the recommendation, searches Squeeze and books directly—or shares the brand name without the tracked link—that activity does not appear here. The click and lead totals on this page are therefore floors, not ceilings.
What this means for an appointment-based business
Squeeze rewards creators with massages. In return, it gets a post that keeps circulating, a tracked recommendation that can keep sending people and a creator name attached to every attributable result.
That changes what the studio can do next. Instead of treating every creator relationship the same, Squeeze can identify its strongest partners, work with them again and build rewards around the results they produce.
Squeeze ran the massages. Roeme matched the creators, built their tracked recommendations, measured every link and tied each attributable lead back to the person who generated it—without the studio managing the process by hand.
Put an army of local voices to work.
Roeme helps local businesses run creator collaborations, trace the customer interest each creator generates, and see which voices are worth keeping.