"The hard part of community building isn't finding the people. It's holding everything together once you've built it. That's where Roeme came in."
Meet the brand
Pure Glow is one of the city's go-to spray tan studios. Over the years, the founder built a trusted creator community from the ground up—people who genuinely loved the brand, regularly visited the studio, and naturally shared it with others.
The community already existed. What was missing was infrastructure designed to support it.
The challenge
Pure Glow's creator program operates like a community, not a transaction.
Relationships had been built over years. Creators had preferences, history, context, and personal connections to the brand. That information lived everywhere—DMs, group chats, notes apps, screenshots, spreadsheets, and, most importantly, the founder's memory.
As the community grew, managing the relationships became increasingly difficult without a centralized system.
"This was never about finding creators. It was about giving the relationships we'd already built somewhere real to live."
The solution
Roeme gave Pure Glow a single home for her creator community, designed to fit how she was already operating instead of asking her to operate differently.
A home for the community
The creator community moved out of DMs, group chats, notes apps, and spreadsheets into a single system built around relationships.
The founder's knowledge, captured
Relationship history, collaboration notes, and context are documented and accessible instead of living solely in the founder's head.
A community the team can operate
The studio team can now manage and grow the creator community together. Relationships no longer depend on one person's memory to move forward.
The impact
What was once managed through memory, messages, and manual work now lives in a system designed to support the community behind it.
"We didn't just need more creators. We needed systems that could support the community we'd already built."
- ✓The entire creator community now in one system, not across DMs, group chats, and notes apps
- ✓Every creator has a real record: notes, history, preferences, past collaborations
- ✓The studio team can see the community the founder built, instead of relying on her to recall it
- ✓The founder spends time on the community itself, not on managing where it lives
- ✓Roeme fits how she already operates: as a community builder, not a campaign manager