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Success story · Aesthetic services, med spa

When trust is the product, every partnership matters.

CULT Aesthetics already knew what great creator partnerships looked like. Roeme gave the team the infrastructure to organize, scale, and maintain that standard across multiple locations.

2
cities operating on one creator standard
5+ hrs
a week back in the team's hands
1
CRM holding every vetted creator across both cities

"CULT was already running creator marketing the way we wanted to. We needed a platform that matched."

Meet the brand

CULT Aesthetics offers premium aesthetic services in Atlanta and Dallas. It's the kind of brand where trust is everything, and most of that trust gets built through the people clients already follow.

CULT first adopted Roeme in Atlanta before expanding the platform to Dallas, giving the team a consistent system for managing creator partnerships across both markets.

The challenge

In aesthetic services, trust is everything. Every creator partnership reflects on the brand, which means creator selection can't be an afterthought.

CULT already had a strong creator program and a clear standard for who fit the brand. What was missing was the infrastructure behind it—a centralized system for managing creator relationships, organizing inbound interest, and keeping the program running at the high standard the brand already operated at across both locations.

"In our category, every creator partnership earns the brand a little more trust or costs us some. The backend has to keep up with that."

The solution

Roeme is the infrastructure CULT runs creator marketing on. The work was already there — the platform brought it together.

01

Infrastructure that matches the standard

CULT's bar for creator fit is high. Roeme gives the brand a place to capture the qualitative reasons a creator works — notes, tags, history — so partnerships are evaluated against a consistent standard, not redocumented every time.

02

Two rosters, one system

Each city has its own creator scene. Roeme holds both rosters in one place, organized to the same depth, so the team can see what's working in Atlanta and Dallas without rebuilding the structure for each.

03

One place for every work stream

CULT receives a lot of inbound creator interest. Roeme brings every work stream into one place: applications, active partnerships, follow-ups, content tracking. The team works from a single source of truth, replacing the patchwork of DMs, email threads, and spreadsheets that previously held the program together.

The impact

CULT now runs creator marketing across Atlanta and Dallas through a single system, making it easier to maintain the same high standard for every creator partnership.

"Every creator partnership matters more in this category. Roeme is how we keep that real across both markets."

Allie McAllister
CULT Aesthetics
  • ✓Creator marketing now runs on infrastructure that matches the level the rest of the brand operates at
  • ✓Atlanta and Dallas rosters held in one system with the same depth of detail
  • ✓Inbound creator interest goes through a real workflow, not a backlog of DMs
  • ✓The brand's existing standard for creator fit is consistent across every partnership, in every market