The campaigns closed. Nine out of ten clicks came later.

How a collaboration becomes an ongoing referral channel

A creator applies to a BODYROK campaign, books a reformer class at one of the studios, takes it, and publishes a post. That is the campaign, and the post is the start of it. The post keeps working on its own long after it goes up, circulating on her feed and reaching people months after the initial collaboration.

Another thing that outlasts the campaign is the Local Edit, the creator’s own recommendation page, listing the places she endorses and carrying a tracked link to BODYROK. The Local Edit lives on her profile alongside her posts, so anyone who visits her page for any reason can find it, whether or not a campaign is running.

Seventeen months produced 61 collaborations with 46 distinct creators across BODYROK’s Inman Park and Midtown studios, at least 156,662 post views and 264 applications for 61 available spots.

A lead is what Roeme calls it when someone drops their information on a creator’s link to claim a BODYROK offer. That means a full name, an email address and a phone number, handed over to claim a specific deal. It is a far stronger signal than a click, and BODYROK has recorded 31 of them since tracking opened in April.

The page below is worth a second look before the numbers. The creator who built it has never run a BODYROK campaign — she takes the classes on her own. She added the card herself, wrote the note herself, and attached her own photo. 46 creators have collaborated with BODYROK; the recommendations don’t stop at the roster’s edge.

Most clicks arrived after the campaigns closed

Since tracking opened on April 16, creator links have drawn 453 taps from 262 different people. 89% of unique clicks arrived after the collaboration had already closed. Activity appears in every post-campaign period shown, and the three-months-and-beyond group is the largest of them.

One creator’s link shows the pattern up close

She has 7,300 TikTok followers. From April 16 through July 26, her link reached 134 different people: 14 in late April, 41 in May, 38 in June and 41 in July to date. Her link continued reaching new people in every measured month after the collaboration.

The creators behind the results

The six creator links shown below span a wide range of current audience sizes. Within this sample, the largest audiences did not produce the most tracked traffic.

Follower counts shown for each creator’s largest platform. The 7,300-follower link reached 134 people, while the 254,000-follower link reached seven. These examples demonstrate the value of creator-level tracking; they do not establish a universal relationship between follower count and performance.

Takeaway: BODYROK could never have picked these creators by follower count.

Real campaign data from BODYROK in Roeme.

What this means for a multi-location operator

One owner runs this playbook across two BODYROK studios. Each rewards creators with classes, and what the operator gets back is a post that keeps circulating, a link that keeps sending people, and a name attached to every one of them.

The collaboration that closed in the spring is still reaching new people in the summer. The one closing this month will still be working in the fall. Nothing was re-bought, re-negotiated or re-launched to make that happen. The recommendations simply stayed where the creators put them.

The studios ran classes. Roeme did the rest: matched the creators, built every Local Edit, tracked every link and captured every claim, 61 times over across the two studios, without the operator managing it by hand.