Some resets happen on the slopes. Ours happened somewhere warmer. This winter, Roeme took an après-ski wellness edit on the road, landing at The NOW Massage two nights in a row and two cities apart: Austin first, Atlanta the next. The idea held both times, trade the cold for candlelight, book a mini-massage, close your eyes for a sound bath, and let a room full of creators do the rest.
First stop, South Lamar. Forty Austin creators slipped into The NOW's South Lamar boutique for the kind of evening that undoes a whole week. Everyone got a mini-massage, settled in for a sound bath, and stayed to mingle in that low-lit, sheepskin-and-crystal calm the studio does so well. Goodwipes sent everyone home with an 18-count pack to keep the good feeling going. No pop-ups, no rush, just the reset.
The next night, Atlanta. Chalet Calm brought forty more creators to The NOW's West Midtown boutique for the same cozy formula, mini-massages, a sound bath, and plenty of time to mingle, with a few more brand moments folded in. Goodwipes gifted their 18-count packs again, Hydrate IV Bar Midtown shared 20% off coupons, Cymbiotika vitamin samples, and brochures, and Project LeanNation tucked collateral into the goodie bags. Face Foundrie set up a pop-up with mini samples, 20% off, and a giveaway, keeping the glow going long after the sound bath faded out.
Across both nights, the content followed: the candlelight, the crystals, and all that après calm landing across Instagram and TikTok in the days after. Two cities, one very good exhale. See you next season. 💛